superconsumers by universal everything
Superconsumers is a series of video artworks created in a response to the luxury consumer products on sale within the Hyundai department store in South Korea. Universal Everything created a series of extreme digital-pop-art amplifications of these products, bringing them to life as a diverse, animated parade of characters.
From metallic puffer jackets to elaborate jewelry, gastronomical creations to bold floral arrangements,
there are 12 chapters in the project:
1. Launch
2. Perfume
3. Furniture
4. Floral
5. Sports
6. Fashion
7. Lifestyle
8. Glass
9. Gastronomy
10. Technology
11. Jewellery
12. Lighting
Limited edition Superconsumers prints are now on sale in our online shop (https://shop.universaleverything.com/product-category/prints)
universal everything
Universal Everything is a global collective of video artists, experience designers and future thinkers.
The studio collaborates with pioneering brands and institutions to develop video artworks and immersive installations, to illuminate iconic architecture, and to produce major launch events.
Its artworks are exhibited by museums and galleries worldwide and held in the Borusan Contemporary Art Collection, and its VR explorations have premiered at Sundance Film Festival.
A monograph on Universal Everything was published by Unit Editions in 2019.
Connect with Universal Everything: Website | Twitter | Instagram | Vimeo